Commercial film made in Philadelphia, for businesses across Pennsylvania, New Jersey and New York. Broadcast television is where the work started, and it is still the standard everything is held to. Script, shoot, colour, sound and delivery all happen here, on equipment the studio owns outright.
20+
Years in Broadcast
6
Global Brands
0
Equipment Rented
THE WORK
Look at Instinctor
Instinctor is a web production system with a native animation timeline, kinetic type, real depth and hundreds of production-grade effects. Every one of them was designed, built and graded here. It is the most complete thing this studio has made. See it.
Our Services
Video Ads & Commercials
Spots for television, streaming and social, written, shot and finished here.
Social Media Content
Short-form video for Instagram, TikTok and YouTube, cut from a single shoot day.
Corporate & Brand Films
Company films, internal communication, and the story a business tells about itself.
Product & E-Commerce Video
Product film for online stores, launches and campaigns, lit the way the product deserves.
Holographic Fan Displays
Content authored for 3D LED fan displays, where the image appears to hang in the air. Very few studios can produce it.
Indoor Display Content
Ambient video loops and promotional content for screens in restaurants, gyms, retail, and offices.
How a project runs
It begins with what the film has to do. A script follows, and nothing is filmed until it is approved. Filming is usually a single visit of a few hours, with the crew arriving loaded and lighting first.
Cutting, grading and sound follow over the days after, and delivery covers every format you actually run, vertical versions included, out of the same session. Most projects finish in about a week from approved script.
The work behind the studio
Instinctor Studio has produced advertising for TRESemmé, AXE, Dove, Rexona, Himalaya and Domestos, with a background of more than twenty years in broadcast television.
Commercial work only. The studio does not shoot weddings or private events, and it will say plainly when a project is not a fit. Detail on the services page and pricing structure on the cost page.
Where we shoot, and what we donx27t
Philadelphia and the region
The studio is in Philadelphia. Crews travel through Pennsylvania, New Jersey and New York.
Everything travels
Cameras, lighting, motion control, effects. All of it owned, all of it loaded, nothing rented.
New York, ninety minutes away
Crews travel into all five boroughs with everything loaded. For controlled work, the Philadelphia stage is ninety minutes from Midtown.
Not weddings
Commercial work only. The studio does not shoot weddings or private events.
What the first conversation covers
What the film has to do, and who it is talking to. Format, length and budget follow from that rather than lead it.
Where it will run, because a spot for paid social and a spot for broadcast are built differently from the first frame. And roughly when it is needed, since an air date or a campaign launch sets the schedule backwards from itself.
At the end you get a plan and a number, both fixed before anything is booked. If the studio is not the right choice for the project, you are told that instead.
What the studio makes
Television and streaming commercials, brand films, product film and social campaigns, produced in Philadelphia for businesses across Pennsylvania, New Jersey and New York City.
Commercial film: television and streaming spots, brand films, product film and campaigns cut for social, plus motion graphics and 3D animation. Everything is written, shot, graded and delivered here.
Philadelphia and the surrounding counties, across New Jersey, and into all five boroughs of New York City. Everything travels with the crew.
Usually a few hours in a single visit. The crew arrives already loaded, is lit and rolling inside an hour, and works around the business rather than closing it.
It depends on the film. The cost page sets out what drives the number and where this studio sits in the Philadelphia market. You get a fixed figure before anything is booked.
No. Commercial work only.
Yes. Send it and it comes back cut, graded and finished. See the video editing page.
Describe the project and what the film has to do. You get a plan and a number. If it is not a fit, we will say so.
Both. For agencies the studio works as production only, with no attempt to own the client relationship.
Usually yes, if it is planned that way from the start. That is generally better value than commissioning something new each quarter.
No. Every project is quoted on what it is.
Philadelphia and the surrounding counties, New Jersey, and all five boroughs of New York City.
Start a project
Tell us what the film has to do. You will get a plan and a number.