Your product modelled and animated, showing detail and function a camera cannot reach.
WHAT IT SOLVES
When filming is not enough
Some products cannot be filmed usefully. The mechanism is inside the housing, the assembly is too small, the cutaway does not exist, or the product is still in CAD and has not been manufactured yet.
Modelled in 3D, the camera goes anywhere. Through the casing, inside the assembly, around a part that has never physically existed. Exploded views, cutaways, material changes and function shown rather than described.
From CAD to finished frame
If the geometry exists, it is the fastest route: the model is prepared, cleaned of manufacturing detail that adds nothing on screen, then given materials that behave like the real ones. Brushed metal has to catch light the way brushed metal does, and moulded plastic has to look moulded rather than painted.
Then it is lit, and lighting is where most product animation fails. A CAD viewport lights everything evenly so an engineer can see it. A commercial lights selectively so a viewer wants it. That single difference is what separates animation that looks like software from animation that looks like footage, and it is the studio's other job.
Where it earns its place
Products whose mechanism is sealed inside a housing. Assemblies too small to film usefully. Anything requiring a cutaway that does not physically exist. Products still in CAD that have to be sold, funded or pre-ordered before manufacture.
It also solves the practical problem of a product that is not photogenic in reality: unfinished samples, hand-built prototypes, or a unit that exists in one colour when the range has eight. Animation cut against live action is common and both are produced here.
HOW IT IS MADE
Built, lit and graded like a shoot
The model is lit the way a physical product would be lit on a stage, because that is the studio's other job. That is what stops product animation looking like a CAD render and makes it look like footage.
Deliverables run from a short loop for a product page to a full commercial. Work is quoted on the model and the length.
Materials, light and why it looks real
Realism in product animation comes from materials and light rather than polygon count. A surface convinces because of how it handles reflection: brushed metal streaks along the grain, moulded plastic scatters slightly below the surface, glass bends what is behind it.
Getting those right is largely a photographic judgement rather than a technical one, which is why a studio that lights real products for a living produces different results from one that only works in software.
The lighting is then built the way a physical product shoot is built: a key that describes the form, edges that separate the object from the background, and controlled reflection that reads as expensive. Deliverables run from a short loop for a product page to a full commercial, and animation cut against live action is common.
Questions people ask
Drawings, CAD files or a physical sample. Any of the three works, and CAD is the fastest route because the geometry already exists.
That is one of the strongest reasons to animate rather than film. A product still in CAD can be shown finished, in use and in cutaway before a single unit is manufactured.
Lighting. The model is lit the way a physical product would be lit on a stage, because that is the studio's other job, and that is what stops it looking like engineering software and makes it look like footage.
Interiors of sealed assemblies, exploded views, cutaways, material changes and mechanisms in motion. The camera goes anywhere because there is no physical camera.
Anything from a short loop for a product page to a full commercial. Length and complexity drive the quote.
Yes. Animation cut against live action is common, and both are produced here. See the services page.
Longer than a filmed shoot of comparable length, because modelling, materials, lighting and rendering are sequential. The schedule comes back with the quote once the model and the length are known.
Yes, from CAD or drawings. Physical samples help with materials and finish, and are worth sending if one exists.
Whatever the end use needs, up to broadcast specification. Renders are produced at the highest useful resolution and versions are derived from it.
Yes, and it is common. Both are produced here, which removes the usual problem of the animation and the live action not matching.
Start a project
Tell us about the product and send drawings or CAD if you have them. You will get a plan and a number.