The image appears to hang in the air, unsupported. Very few studios can produce it.
WHAT IT IS
Not a video file
A holographic fan display is a ring of LED blades spinning fast enough that the eye stops seeing the blades and sees only the image. Content for it is authored on a circular canvas, with true black read as transparency and the subject built to hold together while it rotates.
Exporting a normal video and hoping is the usual mistake. It reads as a smear. The format has to be designed for from the first frame, which is why most production companies decline the work.
How the content is actually built
The canvas is circular, not rectangular, and true black is read by the hardware as transparency. That single fact drives every decision. The subject is composed to sit inside the circle with margin, because anything near the edge is travelling fastest and smears first.
Detail is the enemy. Fine texture, thin type and busy backgrounds disappear at rotation speed. What survives is bold shape, strong silhouette and high contrast against black. Motion is built to read in a loop, because the display will play it hundreds of times a day and any visible seam becomes the thing people notice.
Getting the file right for your hardware
Fan units differ on resolution, frame rate, container and the software used to load them. A file that plays perfectly on one model is rejected by another, which is why the model number is the first question rather than the last.
Tell us what you are running and the content is authored to that specification and tested before delivery. Other animation work is on the 3D product animation page.
WHERE IT GOES
Shop windows, trade stands, lobbies
Retail windows, exhibition stands, showrooms, restaurant entrances and reception areas. It stops people because it is genuinely unusual, and it stays unusual because so little content exists for it.
The studio has deep experience with the format and delivers in the file specifications your hardware expects. Work is quoted on the piece.
Where it is placed and how people react
The effect depends almost entirely on placement. It needs darkness behind it, since the illusion comes from bright content floating against a black field, and a viewing distance of a few metres, because too close reveals the blades and too far loses the detail.
A shop window works because the interior can be kept dark. A trade stand works because the whole environment is built around it. A brightly lit reception with a white wall behind is where these get installed and disappoint.
Where it is placed well, people stop, and they stop because they have not seen it before rather than because they are interested in the product. That novelty is the asset, and it holds only as long as so little content exists for the format.
Questions people ask
The common 3D LED fan units, in the file specification your particular display expects. Tell us the model and the content is authored for it.
Because the canvas is circular and true black reads as transparency. A rectangular video exported and hoped for reads as a smear on the blades.
Objects that hold together while rotating: products, logos, packaging, single figures. Busy scenes with fine detail lose legibility at speed.
Retail windows, exhibition stands, showrooms, restaurant entrances and reception areas. They work because so little content exists for them.
No, the studio produces the content. You source the hardware, and the files arrive matched to it.
On the piece, since a rotating logo and a full animated sequence are different jobs. Other animation work is on the 3D product animation page.
Short. A few seconds is normal, because the display is running continuously and a long piece is never seen from the start. What matters is that the loop point is invisible.
Rarely, directly. A rectangular commercial does not translate to a circular canvas with black as transparency. Elements from it can often be rebuilt for the format.
No. These displays are silent, so the piece has to work entirely visually, which is a design constraint from the first frame.
One file can run across multiple units of the same model. Mixed models may need separate exports, which is why the hardware list matters at the start.
Start a project
Tell us what the display is for and what hardware you are running. You will get a plan and a number.